![App Marketing Strategy Guide](/covers/application-marketing-strategy-guide.png)
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Mobile apps are positioned in the middle of our behavior in the mobile world as a big part of our lives. Looking at the first quarter of 2022, we see that the world of mobile apps, which has grown more than expected in the last three years, has spread to all areas of our lives, from shopping, communication, and entertainment, to health. Although the number of mobile app downloads has been steadily increasing since 2019, statistics show that 230 billion mobile apps were downloaded by users worldwide last year. In this case, what should our app marketing strategy guide be like?