Discover our latest articles, tips, and news on ASO and mobile app marketing
When it comes to mobile app distribution, Apple's App Store and Google's Google Play are the two most popular platforms. They offer convenience for iOS and Android users to search and download apps/games on their devices. These platforms cover a variety of app categories.
Individuals will turn to app stores when searching for a new app. Your app is also available in this store. But will they be able to find your application in today's world where there is so much competition? This is where App Store Optimization comes into play.
iOS App icon; It is a very important image in terms of Apple Store Optimization. To publish an application, a high-resolution application icon must be created first. Since the application icon is the main representation of the application, it will be advantageous to make a striking design.
Alternative app stores can be defined as very advantageous platforms to start new applications and to increase the interaction of big brands. Brands aim to develop their app stores, like Huawei's AppGallery and Xiaomi's GetApps. The reasons for starting to work with alternative app stores are given below.
For Google Play and App Store, the app description not only gives the facts about an app but also encourages users to install it. This content provides some tips on how to create app descriptions for your app that will increase your conversion rate and help improve your keyword rankings on Google Play and the App Store.
In this article, we have listed 6 reasons why an ASO expert needs to work with reviews. An effective study on reviews will allow you to easily provide solutions to the problems you encounter.
Mobile apps are positioned in the middle of our behavior in the mobile world as a big part of our lives. Looking at the first quarter of 2022, we see that the world of mobile apps, which has grown more than expected in the last three years, has spread to all areas of our lives, from shopping, communication, and entertainment, to health.
Mobile applications have become one of the most important elements of daily life. At this point, while there are so many applications today, various strategic plans must be realized to be noticed among so many applications. At this point, we can express the myths about ASO, which is application marketing, as follows.
Instagram is growing every day as one of the most important platforms in the digital marketing world. Ease of use, high engagement, and creating an effect in a short time make the use of Instagram widespread. Instagram, which is preferred by the target audience to achieve the most successful results in the shortest possible time, brings great privileges from the point of view of App Developers.