Top 10 Strategies for Effective App Store Optimization (ASO)

Individuals will turn to app stores when searching for a new app. Your app is also available in this store. But will they be able to find your application in today's world where there is so much competition? This is where App Store Optimization comes into play. ASO; It is defined as a set of techniques that take advantage of the way Apple's search algorithms work, providing greater visibility and more downloads, allowing your app to appear in the areas most relevant to your users. Many developers are optimizing their applications and displaying the results in the best way thanks to ASO. Before submitting your next update or publishing your app, here are the top 10 strategies for effective App Store Optimization (ASO).

What to Do for Store Visibility

First, you'll need to get the stores to recognize your app. This is called "getting an index". With indexing, visibility in search results is gained. Some important techniques will help your app gain more visibility in search results. These techniques are;

Find the Most Popular Keywords and Focus on Them

ASO; it will work best when it focuses on the main keywords you want to rank for. You can start this process by listing the terms related to your application's functionality. You should also choose an ASO tool with keyword knowledge here and choose the ones with high popularity. Learn more about Keyword Optimization for App Store

Know About Your Competitors

As part of identifying the keywords you want to optimize for, you should look for top-ranking apps to improve rankings. Stores use downloads, ratings, and keywords to rank apps for a specific keyword. By knowing about your competitors' downloads, rankings, and ratings, you can have the opportunity to build a benchmark. You can look up rankings and ratings by browsing your direct competitors' stores or choosing an ASO tool. 

Prefer Keywords in App Name

Apple focuses on keywords that appear in the app's name when deciding where to rank your app. For this reason, it will be advantageous for you to include the most important keywords for your application. The best way to do this is to have a short sentence with your brand name and the most important keywords.

Prefer Keywords in the Subtitle of Your Application

The keywords used in your app's subtitle are another consideration that stores consider when deciding where to rank your app. Since these are short fields, you need to focus on the most important keywords.

Optimize Your Keyword List

Here Apple specifies which keywords the app should rank for. The list is usually limited to 100 characters. Therefore, you must use every character. Additionally, select single words separated by commas. You can learn more about Keyword Optimization for App Store.

Work Actively to Raise New Ratings

The number of times your app is rated is directly related to its ranking in the search results. Therefore, you can increase your ratings by suggesting your users rate the app. You can start to monitor your app reviews with Typedive tool right now.

What To Do To Get Downloads?

Now that you know how to gain more visibility, the following techniques will help you convert your app into a download.

Designing a Simple and Clear Icon

The icon is the first image people see about your app. So the app is a great opportunity to grab your users' attention. You should prefer your icon as a way to quickly convey what the app is about. In this context, icons that do not contain much detail, have contrasting colors, and are related to the functionality of the application will attract attention.

Using Color to Make Screenshots Exciting

Your screenshots can be described as the largest images on your app store page. This is a great opportunity to showcase your app's UI and get the audience excited about downloading your app. Choose a colorful background to make your screenshots stand out.

Adding Captions to Screenshots

You can use the attention your screenshots capture to show your users how your app can help them. You should add a short sentence in large, readable font to each screenshot. This is a good place to highlight your app's most important features.

Using Video to Show the App in Action

Apple allows you to upload a short video so people can preview it while using your app. This technique would be a great way to get people to quickly learn key points without knowing anything about your app.