The Importance of Long-Tail Keywords for ASO
Keyword Optimization draws attention as one of the most important issues related to ASO strategies. Keyword Optimization, which will ensure the success of the project, will also be considered a very successful alternative in order to reach users. In this context, the most important issue to be considered is the characteristics of the keywords to be used.
It is very important to find out which are the most ideal keywords. Because keywords form the basis of a digital marketing strategy. So, why does the Long-Tail preference stand out when choosing keywords? Now is the time to evaluate all the things you are curious about with Long-Tail Keywords, which are considered the key to success in ASO!
Finding the Best Keyword for ASO
One of the biggest challenges in ASO is to find keywords that will make it easy to reach users. Because considering keywords only with volume will not give accurate results. The user's search intent, the competitive characteristics of the keyword, and many other technical issues come to the fore. But most importantly, when choosing a keyword, be careful to have a Long Tail.
Although it is known that the keywords selected by users are usually target-oriented, making Long-Tail choices increases the success rate of keywords. For this reason, knowing Long-Tail keywords will be indispensable for a successful ASO strategy.
What does Long-Tail Keyword Mean?
The fact that your keywords are ‘strategy’ or ‘app’ puts you quite far behind in competing with your competitors. You ask why? Because it is difficult to place in the front rows in these keywords, it should be stated that it does not make sense to use singular keywords such as ‘strategy’ and ‘app’. So, what are the keywords expressed in the form of a Long-Tail? How should I use them?
Considering that your project is related to music, it will not be correct to use the keyword ‘Music’. Instead, you should choose options such as ’Music Player App‘ or ’The Best Music App'. Because such long-tail keywords allow you to target multiple keyword combinations rather than individual targeting. This is hitting two birds with one stone.
How to Organize Long-Tail Keywords?
Organizing long-tail keywords are very hard. But it is not impossible. By learning the best way to organize keywords you can improve your ASO strategy. Then, let's take a closer look at organizing keywords.
When choosing a keyword, it is necessary to evaluate all the possibilities that users will think about during the search. Because your target is everyone who will be interested in the App, rather than a specific audience. In addition, you can try to generate new combinations with keyword data that you will get from tools such as the App Store and Google Store. If you think that you will not be able to achieve all of these, you may want to consider diversifying keywords with different adjectives and suffixes instead of using them in the singular. In this way, you will be able to take success to the top in a real sense with long-tail keywords.
It is time use all the info on Apptargets. Let’s find the best long-tail keywords and increase your download volume!