Most Popular App Store Keywords of 2022

What are the most used keywords in App Store searches? As a developer whose application or game is published in the App Store, it is normal for you to wonder about this issue. When browsing the 6 largest app markets in the world, the preferred words are usually the same! You can also follow a road map on ASO by examining these words.

What is the Popularity of Keywords?

Keywords play a crucial role in app store optimization (ASO) as they are the words or phrases that users input during app store searches to find relevant apps. The popularity of a keyword refers to its search volume score, which typically ranges from 5 to 100. A higher score indicates greater search volume and thus higher popularity. Essentially, as the search volume for a keyword increases, its popularity also rises. Therefore, keywords with the highest search volumes are considered the most popular. Optimizing your app for these popular keywords can significantly improve its visibility and chances of being discovered by users in the app store ecosystem. It's essential to conduct thorough keyword research and strategically incorporate popular keywords into your app's metadata, including the app title, description, and keywords field, to maximize its exposure and reach.

Top 20 Most Popular App Store Keywords

According to the App Store search results, the most popular keywords have indeed evolved over time, reflecting changes in user preferences and market trends. However, it's essential to note that certain keywords consistently maintain their popularity in the list, indicating their enduring relevance to users. This list, tailored for the US market, encompasses the most sought-after keywords, which play a pivotal role in app discoverability and ranking. As the app ecosystem continues to evolve, staying attuned to these keyword trends and leveraging them effectively in app optimization strategies remains critical for developers seeking to enhance visibility and attract users.

  •  Amazon
  • Cash App
  • Discord
  • Facebook
  • Google
  • Grindr
  • Instagram
  • Messenger
  • Netflix
  • Reddit
  • Roblox
  • Snapchat
  • Spotify
  • Tik Tok
  • Tinder
  • Truth Social
  • Twitter
  • Whatsapp
  • Wordle
  • Youtube

Although most keywords vary across different markets, it's essential to note that your app retains its position within the top 20. However, some options might appear in the list due to regional influences. Therefore, it's crucial to consider the most popular keywords specific to the market you're targeting for your ASO (App Store Optimization) project. Conducting thorough research on market trends and user preferences will enable you to select the most effective keywords tailored to your target audience, ultimately enhancing your app's visibility and download rates.

Generic Keyword Lost Its Importance in 2022

When examining the data from 2021, it was evident that generic keywords were frequently preferred in mobile application optimization strategies. However, upon considering the data from 2022, a notable shift emerges, with generic keywords no longer dominating the landscape of popular keywords. This shift suggests a significant evolution in user search behavior and preferences within the mobile application market. It indicates that relying solely on generic keywords may no longer be as effective in capturing user attention and driving downloads. As user search patterns become more nuanced and specific, developers and marketers need to adapt their keyword strategies accordingly. Instead of focusing solely on generic terms, there is now a greater emphasis on utilizing more targeted and niche keywords that align closely with the specific functionalities, features, and value propositions of the app. This shift underscores the importance of staying updated with the latest trends and insights in mobile app optimization to effectively reach and engage with target audiences in a rapidly evolving digital landscape.

Periodic Trends Affect Popular Keywords

Looking at the top 20 most popular keywords in 2022, the standard apps needed in everyday life stand out. However, after 2019, many keywords related to COVID-19 managed to be among the top 20. Again, with the effect of COVID-19, it was also observed that people were looking for shopping apps more for mobile shopping. However, in an environment where the effects of COVID-19 are gradually decreasing, these keywords have also lost their importance. This situation shows that periodic trends are important for ASO and developers should focus on this issue.