Using Missed Keywords for ASO

Keywords are a vital issue for ASO. However, it is possible to use erroneous keywords consciously from time to time. Using missed keywords for ASO occurs due to incorrect searches of keywords by users. This also causes incorrect words to be found among the words with high search volume. Using the search volume of the wrong words also causes the search volume to increase. So, is choosing this method a sensible option?

Why Use Keywords with Mistakes

Making a mistake is a situation that almost every person faces. But it is conscious from time to time to use the error. Most apps that want to adopt ASO strategies identify keywords that can attract organic traffic. These are keywords that are often misspelled. For this reason, when determining keywords, you should not choose only the correct ones. If it will work for you and provide you with traffic, you can also use the wrong keywords.

Understanding User Behavior

Users often make typos or errors when conducting searches, leading them to stumble upon apps they might not have found otherwise. By strategically incorporating commonly misspelled keywords or variations into your ASO strategy, you can tap into this segment of users and potentially increase your app's visibility and downloads.

Expanding Reach

Incorporating misspelled keywords can broaden your app's reach beyond the conventional keywords. It allows you to capture traffic from users who might use alternative terms or make spelling mistakes during their searches. This expanded reach can lead to a higher volume of organic traffic and potentially boost your app's discoverability.

Mitigating Risks

While using misspelled keywords can be beneficial, it's essential to exercise caution and ensure that the keywords you choose align with your app's content and target audience. Using irrelevant or misleading keywords can lead to negative consequences, such as being listed in inappropriate categories or violating App Store policies. Therefore, it's crucial to strike a balance between maximizing reach and maintaining relevance and compliance.

Not Every Misspelled Keywords May Work

Choosing the wrong keywords in most cases means more traffic and a higher download rate. But in some cases, these words can also lead you to completely different results. How?

Some of the wrong keywords may list you in different categories. This will not be a positive result for you. When you want to be listed in the mobile games category, it will not help you much if the wrong keyword you will use lists you in the date category. It may even cause you to be negatively affected by the ASO strategy. For this reason, you also need to choose the relevant ones in the wrong keywords.

Don't Use the Wrong Keyword for Metadata

Naturally, you want to get positive results by differentiating keyword uses. However, when you want to reach more traffic, you should not apply to applications that do not comply with the App Store Policy. At this point, take care to carefully select the keywords you will use for metadata. The results you will get in this way will please you.

In summary, incorporating misspelled keywords into your ASO strategy can be a strategic decision to increase visibility and attract organic traffic. However, it's essential to carefully select relevant keywords and monitor their performance to ensure they align with your app's goals and comply with platform policies.

Learn more about the most important tricks for app keyword optimization