Influencer marketing has come about with the emergence of technology and new communication channels, and mobile app owners began to wonder: How does Youtube influencer marketing affect app downloads?As a result of this, the flow of information has been provided much faster and innovations have emerged in the marketing strategies of companies. Today, the orientation of traditional marketing strategies to purchasing behavior also allows the use of different strategies. When creating these strategies, internet-based technologies, social blogs, and target audience communication should be taken into account.